Color: Blue

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“Blue is the only color which maintains its own character in all its tones…it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened becomes brown, and diluted with white is no longer red, but another color – pink.”  — Raoul Dufy

When you ask people what their favorite color is, most people will answer blue. It was known back in the day as the luxury color and expensive color, because it was not found in nature very often. Purple was also known as that, but when you think about it, purple was made by mixing red and blue. If there was no blue, there was no purple.

People associate the color blue with the sky and ocean, which are perceived as constants in our lives. Thus its a calming color to most. Blue is seen as trustworthy, dependable and committed. It’s probably the reason why police officers in the United States wear blue uniforms. It creates a feeling of calmness and serenity, and is often described as peaceful, tranquil, secure and orderly.

Like any other color, blue is bipolar. While it makes you feel calm, and trusting, it also can be described to be depressing, aloof and sad. Blue may be one of the most popular colors, but it is one of the least appetizing. It seems that humans are geared to avoid foods that have blue coloring because its a sign of spoilage or poison.

People who wear blue are thought of as trustworthy, so next time you have a job interview or are giving a speech, make sure to pull out a blue suit, tie or dress! =)

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